1. User Experience (Ease of Use)
The app needs to be clear and fast — from the first minute, the user should know where to go and how to make a purchase without thinking.
2. Attractive and Professional Design (UI Design)
Simple interfaces + complementary colors + high-quality product images = a strong first impression that increases trust and purchases.
3. Performance Speed
Any delay of more than two seconds causes users to exit. Speed boosts sales and trust.
4. Secure and Multiple Payment Methods
Activate more than one option (credit card, Apple Pay, Knet, Tap) with security icons to increase customer comfort.
5. Rating and Review System
People trust others — displaying user reviews encourages purchases.
6. Smart Push Notifications
Send alerts about offers or reminders for abandoned carts to bring customers back to the app.
7. Order Tracking and Shipping Confirmation
Transparency after purchase builds strong loyalty, especially when customers can follow their order step-by-step.
8. In-App Customer Service
Live chat or a simple AI chatbot to solve problems quickly.
9. Data and Behavior Analysis
Monitoring user interactions within the app helps identify what works and adjust marketing strategies.
10. Smart Digital Marketing Plan
Through Instagram, TikTok, and Snapchat, directly connect the audience to the download page or special offers inside the app.
Second: Success Points for (P2P) - Person to Person Applications
1. Identity Verification (KYC)
To prevent manipulation, each user must verify their identity before engaging or making payments.
2. Mutual Rating System
Each party rates the other after the transaction (like Uber and Airbnb), creating a trust environment.
3. Secure Payment System (Escrow System)
The amount is held in a secure escrow until delivery is confirmed — protecting both buyer and seller.
4. In-App Messaging Interface
Allows safe and quick communication inside the app without sharing phone numbers.
5. Easy Display and Search
Users can easily showcase an item or search for nearby services in just a few steps.
6. Smart Filtering
Filtering by price, location, type of item or service helps users find what they want quickly.
7. Instant Notification System
Alerts when someone responds or when a new suitable offer is available.
8. Privacy Protection
Contact details are only shared after mutual approval between parties.
9. Points or Rewards System
Encourages active users with points or discounts, increasing loyalty to the app.
10. Simple and Modern Interface
Even if the internal system (payments, ratings, messaging) is complex, the interface should remain comfortable and easy for anyone to use.
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